Hi! My name is Saskia Dekkers and I am the Marketing Officer of the 54th EFR Board. I come from a little town called Wouwse Plantage in Brabant. I guess, you could hear it when I'm very excited, now and then, the 'zachte G' slips in. I'm in my fourth year of Economics and Businesseconomics. In my spare time I like to dance, read and explore new places.
As the Marketing Officer you will be responsible for maintaining the strong EFR brand, which is quite a challenge. You will take care of the entire promotional policy of EFR and thus almost every expression of external communication is your responsibility
Positioning the EFR as one of the largest and most professional study associations of Europe - both on the short-term and on the long-term - is your core task. You will set up a promotional plan and guide the Marketing Committee through the whole promotional aspect of EFR’s activities.
Furthermore, you will be working on the long-term branding strategy of EFR. You will have meetings with the ESE to evaluate the co-branding and think of new ways to improve it; you will manage EFR’s portfolio by benchmarking each event; you will analyse the effectiveness of the online promotion communications and you will take care of maintaining EFR’s corporate identity. As the Marketing Officer, you will not only improve your soft skills like planning and communicating but also gain hard skills like how to use Adobe Indesign and Illustrator.
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